Media crisis management training

Target Participants

• Business leaders and communication managers.
• PR, marketing staff, and members of media-related departments.
• Journalists, reporters, and individuals seeking to enhance their crisis management skills.

Program Content

Part 1: Overview of Media Crises

• Definition of media crisis and the importance of effective crisis management.
• Common types of media crises.
• The role of the media in shaping and directing public opinion.

Part 2: Crisis Management Strategies

The six-step crisis management process:

• Identifying and assessing the level of the crisis
• Establishing a crisis management team
• Developing a rapid action plan
• Internal and external communication
• Monitoring and controlling public opinion
• Evaluation and lessons learned

Tools and methods for crisis analysis

Practical exercises in crisis management planning

Part 3: Communication and Media Skills in Crisis

• Public speaking skills for the press and public appearances
• Managing messages and brand image during a crisis
• Common mistakes in crisis communication and how to overcome them

Part 4: Digital Crisis Management

• Analyzing and managing crises on social media platforms
• Monitoring and managing information across digital channels
• Using technology and data to control and mitigate crises

Part 5: Real-World Scenarios and Simulation Exercises

• Discussion of actual media crisis cases
• Group-based crisis simulation exercises
• Analysis and evaluation of applied crisis response strategies

Training Methodology

• A balanced approach of theory and real-life practice
• Simulation of crisis scenarios for practical application
• Group discussions and experience sharing with industry experts

Training Faculty

• Leading PR and media experts from Vietnam and abroad

Schedule & Location

• Duration: 2 days (8 hours per day)
• Location: At ILPAI Institute or online via Zoom/Google Meet

Fees & Support

• Tuition: Contact ILPAI office for details (10% discount for groups of 5 or more)
• Support: Learning materials and a certificate of completion will be provided

Program Benefits

• Enhance your crisis communication and control capabilities
• Gain access to the latest tools and strategies in media communication
• Expand your professional network with experts and businesses in the field

Contact ILPAI today to register and ensure you are fully prepared to face any communication challenge!